{"id":1370,"date":"2025-06-27T08:53:23","date_gmt":"2025-06-27T07:53:23","guid":{"rendered":"https:\/\/alvdahl.dk\/?page_id=1370"},"modified":"2026-08-11T12:42:04","modified_gmt":"2026-08-11T11:42:04","slug":"kunderejsen-smart-vaekst","status":"publish","type":"page","link":"https:\/\/alvdahl.dk\/index.php\/kunderejsen-smart-vaekst\/","title":{"rendered":"Kunderejsen\u00a0\u2013 din genvej til Smart\u00a0V\u00e6kst i e\u2011commerce"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”About” module_id=”laesmere” _builder_version=”4.20.4″ _module_preset=”default” background_enable_image=”off” background_size=”custom” background_image_width=”25%” background_position=”top_right” collapsed=”on” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/alvdahl.dk\/wp-content\/uploads\/2023\/12\/Alvdahl_494939810-1800p.jpg” alt=”Smart v\u00e6kst handler om resultater og retning – om at g\u00f8re det rigtige” title_text=”Smart v\u00e6kst” align=”center” force_fullwidth=”on” src_tablet=”https:\/\/alvdahl.dk\/wp-content\/uploads\/2023\/12\/Alvdahl_494939810-1800p.jpg” src_phone=”https:\/\/alvdahl.dk\/wp-content\/uploads\/2023\/12\/Alvdahl_494939810-1800p.jpg” src_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|phone” max_height=”400px” max_height_tablet=”400px” max_height_phone=”400px” max_height_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”e6504a1b-67eb-4b3d-b023-bcab277610b6″ header_4_font=”Baskervville|700||on|||||” header_4_text_color=”#5d69ea” header_4_font_size=”14px” header_4_letter_spacing=”0.1em” header_4_line_height=”1.5em” custom_margin=”||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”10px” text_font_size_last_edited=”on|phone” header_4_font_size_tablet=”14px” header_4_font_size_phone=”10px” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Kunderejsen<\/span><\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”b327cbe4-b1d5-4b66-ad37-40c8f2f061ba” header_2_font=”Baskervville|700|||||||” header_2_text_color=”#494949″ header_2_font_size=”48px” header_2_line_height=”1.35em” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Hvor mange af dine potentielle kunder farer vild p\u00e5 vejen til kassen?<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”1f09816e-184e-4ce5-a4cf-b39c52c423ca” text_font=”Hind||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#23CDE7″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

Forestil dig, at en potentiel kunde klikker p\u00e5 din annonce mandag morgen<\/span><\/sup><\/source-footnote><\/response-element><\/span>. Hvad sker der bagefter?<\/span><\/sup><\/source-footnote><\/response-element><\/span><\/source-inline-chip><\/sources-carousel-inline><\/p>\n

Kigger de p\u00e5 produktet og smutter igen?<\/span><\/sup><\/source-footnote><\/response-element><\/span> L\u00e6gger de varen i kurven, men bliver irriterede over fragtprisen i checkout og lukker fanen?<\/span><\/sup><\/source-footnote><\/response-element><\/span> Eller ender de i din indbakke med et sp\u00f8rgsm\u00e5l, fordi din tekst er uklar?<\/span><\/sup><\/source-footnote><\/response-element><\/span><\/source-inline-chip><\/sources-carousel-inline><\/p>\n

Hvis du ikke kan tegne dine kunders pr\u00e6cise rute p\u00e5 en serviet, s\u00e5 g\u00e6tter du<\/span><\/sup><\/source-footnote><\/response-element><\/span>. Og n\u00e5r du g\u00e6tter, betaler du alt for meget for dine kunder, mens avancen \u00e6des op i smug<\/span><\/sup><\/source-footnote><\/response-element><\/span>.<\/span><\/source-inline-chip><\/sources-carousel-inline><\/p>\n

Det handler ikke om at skaffe flere<\/i> kliks til din webshop. Det handler om at lappe de usynlige huller p\u00e5 vejen, s\u00e5 de kunder, du allerede betaler i dyre domme for at tiltr\u00e6kke, rent faktisk k\u00f8ber noget<\/span><\/sup><\/source-footnote><\/response-element><\/span>.<\/span><\/sources-carousel-inline><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|off|off” _builder_version=”4.23.1″ _module_preset=”default” min_height=”85.8px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.23.1″ _module_preset=”default” height_tablet=”” height_phone=”30px” height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”1f09816e-184e-4ce5-a4cf-b39c52c423ca” text_font=”Hind||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” link_text_color=”#23CDE7″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

De 4 skjulte f\u00e6lder p\u00e5 kundens rute<\/h2>\n

I stedet for at begrave dig i rapporter og komplekse KPI’er, skal du kigge p\u00e5 de fire steder, hvor dine kunder oftest falder fra i hverdagen<\/span><\/sup><\/source-footnote><\/response-element><\/span>:<\/span><\/source-inline-chip><\/sources-carousel-inline><\/p>\n

F\u00e6lde 1: De glemmer dig med det samme<\/b><\/span><\/h3>\n

Du bruger penge p\u00e5 annoncer, men folk klikker og glemmer dig igen<\/span><\/sup><\/source-footnote><\/response-element><\/span>. Hvis du ikke fanger dem med et automatisk e-mailflow baseret p\u00e5 deres adf\u00e6rd, har du spildt dine marketingkroner<\/span><\/sup><\/source-footnote><\/response-element><\/span>.<\/span><\/source-inline-chip><\/sources-carousel-inline><\/p>\n

F\u00e6lde 2: De mister t\u00e5lmodigheden<\/b><\/span><\/h3>\n

Kunderne leder efter svar, men din webshop er uoverskuelig<\/span><\/sup><\/source-footnote><\/response-element><\/span>. Hvis de ikke hurtigt kan gennemskue dit sortiment, smutter de over til konkurrenten<\/span><\/sup><\/source-footnote><\/response-element><\/span>.<\/span><\/source-inline-chip><\/sources-carousel-inline><\/p>\n

F\u00e6lde 3: De bliver i tvivl ved kassen<\/b><\/span><\/h3>\n

Dit checkout-flow skal v\u00e6re uimodst\u00e5eligt trygt<\/span><\/sup><\/source-footnote><\/response-element><\/span>. Hvis kunden m\u00f8der uventede gebyrer, komplekse rabatf\u00e6lder eller en besv\u00e6rlig returproces, lader de kurven st\u00e5<\/span><\/sup><\/source-footnote><\/response-element><\/span>.<\/span><\/source-inline-chip><\/sources-carousel-inline><\/p>\n

F\u00e6lde 4: Du glemmer dem, s\u00e5 snart de har betalt<\/b>\u00a0<\/span><\/h3>\n

Hvor mange timer g\u00e5r der, f\u00f8r kunden h\u00f8rer fra dig efter leveringen?<\/span><\/sup><\/source-footnote><\/response-element><\/span> Hvis du ikke plejer dem efter salget, g\u00e5r du glip af det andet, tredje og tiende genk\u00f8b, som for alvor skaber profit<\/span><\/sup><\/source-footnote><\/response-element><\/span>.<\/span><\/sources-carousel-inline><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”b327cbe4-b1d5-4b66-ad37-40c8f2f061ba” header_2_font=”Baskervville|700|||||||” header_2_text_color=”#494949″ header_2_font_size=”48px” header_2_line_height=”1.35em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Stop med at br\u00e6nde din indtjening af<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”1f09816e-184e-4ce5-a4cf-b39c52c423ca” text_font=”Hind||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#23CDE7″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

Smart V\u00e6kst<\/a> handler om at \u00f8ge din profit uden at h\u00e6lde flere penge ind i en ut\u00e6t motor<\/span><\/sup><\/source-footnote><\/response-element><\/span>. Du beh\u00f8ver ikke komplekse systemer for at fikse det \u2013 du skal bare se din butik med kundens \u00f8jne<\/span><\/sup><\/source-footnote><\/response-element><\/span>.<\/span><\/source-inline-chip><\/sources-carousel-inline><\/p>\n

N\u00e5r du fjerner kundens nagende tvivl og automatiserer de ting, der dr\u00e6ner din tid, f\u00e5r du f\u00e6rre, men langt mere profitable kunder, som k\u00f8ber igen og igen<\/span><\/sup><\/source-footnote><\/response-element><\/span>.<\/span><\/source-inline-chip><\/sources-carousel-inline><\/p>\n

Hvilket trin driller mest i din webshop lige nu?<\/span><\/sup><\/source-footnote><\/response-element><\/span><\/sources-carousel-inline><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/xbn9c1dm6zr.typeform.com\/to\/LYvNAiiJ” url_new_window=”on” button_text=”Book uforpligtende m\u00f8de” button_alignment=”center” _builder_version=”4.27.6″ _module_preset=”31b4f027-aaa0-4f2f-ae02-959764e19e4f” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#c15c3d” button_border_width=”0px” button_border_radius=”100px” button_font=”Hind|700||on|||||” button_rel=”off|on|off|off|off” background_layout=”dark” custom_padding=”18px|32px|18px|32px|true|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Lad os tage en uforpligtende snak og kigge p\u00e5 din kunderejses sande tal<\/span><\/sup><\/source-footnote><\/response-element><\/span>. Vi finder hurtigt ud af, hvor k\u00e6den hopper af, og hvordan vi lapper hullerne, s\u00e5 du f\u00e5r overskuddet tilbage p\u00e5 din konto<\/span><\/sup><\/source-footnote><\/response-element><\/span>.<\/span><\/sources-carousel-inline><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.18.0″ _module_preset=”default” background_color=”#06273A” use_background_color_gradient=”on” background_color_gradient_stops=”#0a1822 0%|rgba(6,39,58,0.9) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/alvdahl.dk\/wp-content\/uploads\/2023\/03\/seafood-restaurant-45.jpg” background_enable_pattern_style=”on” background_pattern_style=”waves” background_pattern_size=”custom” background_pattern_width=”80px” saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Alvdahl E-commerce Consulting” image=”https:\/\/alvdahl.dk\/wp-content\/uploads\/2023\/03\/seafood-restaurant-icon-13.png” icon_placement=”left” image_icon_width=”64px” content_max_width=”100%” _builder_version=”4.23.4″ _module_preset=”cccd144a-8bd8-4db0-ac93-b16433e9ed87″ header_font=”Baskervville|700|||||||” header_text_color=”#FFFFFF” header_font_size=”18px” header_line_height=”1.3em” body_font=”Hind||||||||” body_text_color=”#FFFFFF” body_line_height=”1.4em” body_link_text_color=”#23CDE7″ custom_padding=”||0px|||” animation=”off” header_font_size_tablet=”16px” header_font_size_phone=”14px” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

DK, Kokkedal<\/span><\/p>\n

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cah@alvdahl.dk<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”M\u00f8detider” image=”https:\/\/alvdahl.dk\/wp-content\/uploads\/2023\/03\/seafood-restaurant-icon-15.png” icon_placement=”left” image_icon_width=”64px” content_max_width=”100%” _builder_version=”4.23.4″ _module_preset=”cccd144a-8bd8-4db0-ac93-b16433e9ed87″ header_font=”Baskervville|700|||||||” header_text_color=”#FFFFFF” header_font_size=”18px” header_line_height=”1.3em” body_font=”Hind||||||||” body_text_color=”#FFFFFF” body_line_height=”1.4em” body_link_text_color=”#23CDE7″ animation=”off” header_font_size_tablet=”16px” header_font_size_phone=”14px” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Tirsdag: 09.00 – 17.00<\/p>\n

Torsdag: 09.00 – 17.00<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”20px||||false|false” border_color_all=”#FFDD67″ border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _dynamic_attributes=”content” _module_preset=”1f09816e-184e-4ce5-a4cf-b39c52c423ca” text_font=”Hind||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#23CDE7″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VycmVudF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiQ29weXJpZ2h0ICZjb3B5OyAiLCJhZnRlciI6IiIsImRhdGVfZm9ybWF0IjoiY3VzdG9tIiwiY3VzdG9tX2RhdGVfZm9ybWF0IjoiWSJ9fQ==@[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_social_media_follow _builder_version=”4.23.4″ _module_preset=”default” text_orientation=”right” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/alvdahl-ecommerce-consulting\/” _builder_version=”4.23.4″ _module_preset=”default” background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/alvdahl.ecommerce.consulting\/” _builder_version=”4.23.4″ _module_preset=”default” background_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”youtube” url=”https:\/\/www.youtube.com\/@AlvdahlE-commerceConsult-mf7im” _builder_version=”4.23.4″ _module_preset=”default” background_color=”#a82400″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

KunderejsenHvor mange af dine potentielle kunder farer vild p\u00e5 vejen til kassen?Forestil dig, at en potentiel kunde klikker p\u00e5 din annonce mandag morgen. Hvad sker der bagefter? Kigger de p\u00e5 produktet og smutter igen? L\u00e6gger de varen i kurven, men bliver irriterede over fragtprisen i checkout og lukker fanen? Eller ender de i din indbakke […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1370","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/alvdahl.dk\/index.php\/wp-json\/wp\/v2\/pages\/1370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alvdahl.dk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alvdahl.dk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alvdahl.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alvdahl.dk\/index.php\/wp-json\/wp\/v2\/comments?post=1370"}],"version-history":[{"count":10,"href":"https:\/\/alvdahl.dk\/index.php\/wp-json\/wp\/v2\/pages\/1370\/revisions"}],"predecessor-version":[{"id":2393,"href":"https:\/\/alvdahl.dk\/index.php\/wp-json\/wp\/v2\/pages\/1370\/revisions\/2393"}],"wp:attachment":[{"href":"https:\/\/alvdahl.dk\/index.php\/wp-json\/wp\/v2\/media?parent=1370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}